“New sales. Simplified.” by Mike Weinberg offers a targeted strategy for acquiring new customers in B2B companies, based on effective sales stories. It enables salespeople to avoid common mistakes, sell efficiently, and increase sales.

“The Pumpkin Plan” by Mike Michalowicz shows an innovative business strategy aimed at identifying and focusing on the best customers, similar to pumpkin farming, to achieve sustainable business growth. Particularly relevant for entrepreneurs in B2B companies with a focus on sales.

“The Coaching Habit” by Michael Bungay Stanier enables managers to identify real challenges through targeted questions and to lead their teams to greater independence and decision-making. One focus is on sales, where innovative tools optimize coaching potential.

“The Challenger Sale” by Matthew Dixon questions traditional sales methods and argues for a 'challenger' sales approach that offers customers new perspectives and emphasizes the value of sales interaction. The book offers B2B entrepreneurs market-oriented and innovative perspectives for success in complex sales landscapes.

“The Jolt Effect” shows how high-performers overcome customer hesitation through unexpected moments of experience and create exceptional customer experiences, leading to improved sales results. A unique approach particularly for tech-savvy B2B entrepreneurs with a sales focus.

“The book 'Growth Levers and How to Find Them' by Matt Lerner offers a revolutionary approach to identifying growth levers in startups by mapping growth models and understanding user psychology. A must for technology-oriented sales entrepreneurs who want to accelerate their growth.

“Predictable Prospecting” by Marylou Tyler provides a seven-stage program for predictably acquiring new customers in the B2B sector. It provides a systematic approach for successful, predictable, and productive B2B sales and a full sales channel.

“Predictable Prospecting” offers B2B entrepreneurs innovative sales strategies and market insights to increase sales success through targeted customer contact, effective communication and finding high-quality leads. Authors Tyler and Donovan present a predictable acquisition strategy that is based on 12 work habits and leads to reliable income.

“The Sales Acceleration Formula” by Mark Roberge provides a data-driven method for predictable and scalable sales growth and successful sales teams. It addresses B2B entrepreneurs and focuses on internal metrics and process-oriented systems for efficient sales cycles.

“The Builder's Guide” by Schiling offers a unique perspective through 99 directly applicable methods for scaling startups into unicorn companies. It is a valuable guide for technology-oriented entrepreneurs and sales experts who aim to sustainably develop their companies.

“Fast Forward: Accelerating B2B Sales for Startups” provides a proven roadmap for exponential revenue growth in B2B startups and helps to avoid the top 10 sales mistakes and win customers effectively. Through industry insights, it supports impressive growth and recognition from investors and partners.

“Hiring for Attitude” by Mark A. Murphy emphasizes the importance of attitude over competencies when selecting employees. It provides innovative insight for sales-focused B2B entrepreneurs, as hiring issues cause 89% of hiring errors.

“StandOut 2.0" by Marcus Buckingham underlines the need to identify and use individual strengths, which are often overshadowed by standards and work environments. It offers technology entrepreneurs in the sales sector a tool to identify strengths in order to successfully position themselves on the market.

“Behind the Cloud” by Marc Benioff describes the disruptive change in established markets through cloud computing and agile practices. It underlines the importance of being close to customers and shows how implementing these strategies can produce a multi-billion dollar company.

"Automation von Marketing und Sales für B2B-Unternehmer" von Marc Gasser bietet ein Modell für die Digitalisierung von Geschäftsprozessen, das auf den Erfahrungen aus über 100 B2B-Digitalisierungsprojekten basiert und Unternehmern einen digitalen B2B-Fahrplan zur Steigerung ihres Umsatzes bietet. Es ist ein unverzichtbares Hilfsmittel für Unternehmer und Vertriebsexperten, die ihre Marketing- und Vertriebsprozesse optimieren wollen.