Sales Efficiency Report 2024

B2B sales teams have to achieve increasingly more with limited resources. Yet, an impressive 90% of growth comes from just 10% of activity. In this benchmark study, we examine the success patterns of leading companies that use artificial intelligence (AI) to identify ready-to-buy leads and build a qualified sales pipeline.

Help find the biggest levers for sales growth. Benefit from personalised recommendations, specialist literature and comparisons with your industry.

The advantages of participating in a study

Assess your own situation, learn from the best and receive recommendations

Industry comparison

Compare yourself anonymously with the industry average.

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Trust-based Selling

Earn and maintain a buyer's trust

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Seller Enablement

Making salespeople more efficient with tools

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Sales Automation

Automation of prospecting and lead qualification.

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Maximising Sales Focus, Minimising Effort

In today's highly competitive B2B landscape, the use of artificial intelligence (AI) in sales strategies offers a decisive advantage. The way companies engage and retain potential customers is changing. The most important AI-driven sales strategies you should consider:

Sales Efficiency

Seller Enablement

Trust-based Selling

Signal-based Selling

Sales Automation

Inbound-led Outbound

The biggest challenges

The biggest sales challenges facing B2B tech companies.

Resource efficiency

Maximum results with minimum effort

Content-led Selling

Informative content that promotes engagement

The comparison dimensions

Success factors and subject areas

Our Team

The Creative Ensemble.

The best podcasts and books on sales and entrepreneurship

Sales Resources

Statements

What leading companies say about us

“I challenge you to make your life a masterpiece. I challenge you to join the ranks of those people who live what they teach, who walk their talk.”
Antonia Robbins
“I challenge you to make your life a masterpiece. I challenge you to join the ranks of those people who live what they teach, who walk their talk.”
Marina Robbins

120+

B2B projects

115+

Customers

7+

Years of co-operation

1250+

Coffee cups
Current additions and updates

Latest articles

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