“The Jolt Effect” shows how high-performers overcome customer hesitation through unexpected moments of experience and create exceptional customer experiences, leading to improved sales results. A unique approach particularly for tech-savvy B2B entrepreneurs with a sales focus.
Problem: Companies often confront customer indecision, which hinders the sales process. Solution: The book presents the “JOLT method,” which is based on creating unexpected customer experience moments to overcome this indecision. Result: By applying the method, sales teams can positively surprise and deliver exceptional customer experiences, which leads to better sales results. The approach of unexpected moments of interaction to overcome uncertainty is unique. Ideal for tech-oriented entrepreneurs with a focus on sales.
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