“Predictable Prospecting” by Marylou Tyler provides a seven-stage program for predictably acquiring new customers in the B2B sector. It provides a systematic approach for successful, predictable, and productive B2B sales and a full sales channel.
Problem: B2B sales are often unpredictable. Solution: A seven-step program for predictable new customer acquisition, including a SWOT analysis. Result: Predictable and productive B2B sales through a full sales channel. This provides a systematic approach to the challenges of B2B sales.
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