“New sales. Simplified.” by Mike Weinberg offers a targeted strategy for acquiring new customers in B2B companies, based on effective sales stories. It enables salespeople to avoid common mistakes, sell efficiently, and increase sales.
Problem: Despite excellent sales skills, many salespeople fail in new business due to common behaviors and attitudes. Solution: The book provides a framework for acquiring new customers based on active target selection and effective sales stories. Outcome: By applying this framework, which includes honest self-assessment and strategic goal setting, salespeople can overcome common mistakes and be successful in new business. This results in efficient selling, closing big deals, and revenue growth.
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