“StandOut 2.0" by Marcus Buckingham underlines the need to identify and use individual strengths, which are often overshadowed by standards and work environments. It offers technology entrepreneurs in the sales sector a tool to identify strengths in order to successfully position themselves on the market.
Problem: StandOut 2.0 addresses the problem that individual strengths are often overshadowed by social norms and work environments. Solution: With the STANDOUT Assessment, Marcus Buckingham offers a tool for identifying and using individual strengths in nine roles. Outcome: Applying these insights enables technology entrepreneurs in sales to use their unique capabilities to stand out in the market and achieve success and personal fulfillment.
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