“Radical leadership” by Sprenger focuses on 5 core management tasks and offers a clear, principles-based perspective for more effective corporate management. Ideal for tech entrepreneurs in sales who question traditional models and are looking for real leadership.

“Advertising Concept and Briefing” by Ralph Hartleben provides a practical approach for effectively creating target-specific advertising, enabling tech entrepreneurs with a sales focus to translate marketing theory into actionable strategies. The book's unique perspective is its emphasis on the optimization of communication from business strategies.

“Zero to One: How Innovation Saves Our Society” underlines that true innovation comes from monopoly pursuit and conventional competitive thinking hinders innovation. Thiel provides guidance for technology startups to achieve real, societal progress.

“Flip the Script” by Oren Klaff offers an innovative perspective on sales strategies by replacing mistrust with real customer insights and prioritizing authenticity over charisma — a revolutionary method particularly for tech entrepreneurs in the B2B sector.

Zero to One emphasizes the importance of innovative thinking, unique solutions and new creation rather than imitation in the business sector. It challenges B2B entrepreneurs in the sales sector to create monopolies in undiscovered markets and to create future-oriented technologies.

“Tell to Win” by Peter Guber shows how effective storytelling is used in the business world to connect on an emotional level and inspire the audience to act. It provides an innovative perspective for b2b entrepreneurs who want to optimize their sales strategy.

The book “MESSAGE MACHINE: How Communications Will Make You An Unstoppable Founder” by Oliver Aust and Jag Singh reveals how strategic communication can lead startups to success. It provides guidance on how to improve communication skills to build a brand, customer base, and motivated team.

“Pitch Anything” by Oren Klaff presents innovative solutions based on psychology and neuroscience to create compelling sales presentations, particularly relevant for B2B entrepreneurs.

“Unignorable” by Oliver Aust offers technology entrepreneurs and sales experts a 30-day plan to strengthen their personal brand and thus increase their business successes. It provides unique perspectives and creative market insights, emphasizing personal brand development as a key strategy.

“Selling Sunshine” reveals Tony Hartl's principles and strategies for building and managing successful companies, delivered through 75 insightful tips that highlight entrepreneurship and real values. His honest and direct advisor motivates readers to put his advice into practice and achieve sustainable business success.

Hooked' shows how companies such as Google or Facebook develop products that encourage customers to use them regularly. With the innovative 4-stage hook model, B2B companies can shape customer behavior and establish themselves as the first choice.

“Leading with flexible goals” by Niels Pfäging is a management guide advocating for agility and flexible goal-setting over rigid goals and budgets, theorizing these grants a lasting competitive edge, particularly tailored for B2B entrepreneurs and sales specialists.

SPIN Selling by Neil Rackham shows how ineffective sales methods can be replaced by the SPIN method in order to achieve sustainable success through long-term customer relationships. Through this book, entrepreneurs can learn how to meet the deeper needs of their customers and thus offer their products as solutions.

Antifragile by Nassim Taleb offers an innovative look at volatility: Instead of avoiding it, modern societies and especially B2B companies should strive for antifragility that is reinforced by unpredictability and stress and thus leads to growth and progress.

Taleb's “The Black Swan” explores the phenomenon of rare, unpredictable events, their effects on markets, and how to take advantage of their benefits. A must for B2B entrepreneurs, it provides insights to take advantage of unexpected market opportunities and minimize risks.