“Behind the Cloud” by Marc Benioff describes the disruptive change in established markets through cloud computing and agile practices. It underlines the importance of being close to customers and shows how implementing these strategies can produce a multi-billion dollar company.
The book deals with the challenge of bringing about disruptive change in a market dominated by established players. Benioff provides solutions by highlighting the importance of cloud computing, customer proximity, and agile development practices. He demonstrates that implementing these strategies can lead to the creation of a multi-billion dollar company that revolutionizes the way software is used.
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