“Pitch Anything” by Oren Klaff presents innovative solutions based on psychology and neuroscience to create compelling sales presentations, particularly relevant for B2B entrepreneurs.
The book 'Pitch Anything' by Oren Klaff deals with the problem of ineffective sales presentations. It offers an innovative solution based on psychology and neuroscience to design compelling pitches. Through techniques such as frame control and reaching alpha status in situations, it teaches how to attract the attention of the target group and motivate them to take action. The result is an improved ability to successfully present ideas and close sales, particularly relevant for tech entrepreneurs in the sales sector.
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