Hooked' shows how companies such as Google or Facebook develop products that encourage customers to use them regularly. With the innovative 4-stage hook model, B2B companies can shape customer behavior and establish themselves as the first choice.
The book Hooked explains how to develop products that users want to use regularly. Problem: Many products fail to form user habits. Solution: The 4-stage hook model shapes customer behavior and habits: triggers, action, variable rewards, and investment. Result: Companies with habit-building products offer immediate solutions to problems, similar to Google or Facebook, and thus become the first choice. The model should be used ethically to promote positive habits.
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