“Advertising Concept and Briefing” by Ralph Hartleben provides a practical approach for effectively creating target-specific advertising, enabling tech entrepreneurs with a sales focus to translate marketing theory into actionable strategies. The book's unique perspective is its emphasis on the optimization of communication from business strategies.
The book “Advertising Concept and Briefing” by Ralph Hartleben provides practical guidelines for efficient advertising and communication strategies. It is aimed at entrepreneurs and sales experts who want to optimize their advertising measures through in-depth knowledge of design and briefing.
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