The book “MESSAGE MACHINE: How Communications Will Make You An Unstoppable Founder” by Oliver Aust and Jag Singh reveals how strategic communication can lead startups to success. It provides guidance on how to improve communication skills to build a brand, customer base, and motivated team.
The book MESSAGE MACHINE: How Communications Will Make You An Unstoppable Founder by Oliver Aust and Jag Singh presents communication as a decisive factor for the success of startups. Problem: Many startups fail due to ineffective communication. Solution: Using decades of experience and interviews, the authors provide guidance on how to improve communication skills, from developing a strong growth story to building a motivated team. Outcome: Founders can increase their chances of success by building a brand, acquiring customers and retaining talent through strategic communication.
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