“The Leading Brain” provides neuroscientific insights to improve working methods and decision-making processes. It provides sales entrepreneurs in the B2B sector with innovative, efficient strategies to increase productivity and satisfaction.

“The One Thing” recommends that entrepreneurs focus on a single important task and set priorities to achieve exceptional results while living a balanced life. The book provides practical advice on how to increase productivity through strategic concentration.

“Crossing the Chasm” by Geoffrey A. Moore highlights the challenges of transitioning from early adopters to a broad range of customers and offers strategies to overcome them and achieve growth and competitive advantages. A must for entrepreneurs and sales experts in the B2B sector.

“Leading Live: Effective Management for a New World” by Fredmund Malik offers an effective, practical management model based on essential principles that is particularly valuable for technology entrepreneurs and sales managers. This book is an indispensable guide for effective leadership, employee development and organizational success.

“The Second Machine Age” by Brynjolfsson and McAfee discusses the effects of increasing automation on the labor market and society, drawing a positive picture of technologically driven changes despite the challenges. They stress the importance of investing in education and entrepreneurship, particularly in software startups, to further improve the quality of life and accelerate innovation.

“Reinventing Organizations” by Frederic Laloux addresses the challenges of rigid corporate structures and presents the 'teal' structure, which emphasizes self-government, holism and evolutionary purpose in order to adapt efficiently to the modern, networked world. An absolute must for B2B sales entrepreneurs who are looking for new, more dynamic and adaptable ways to organize their teams and sales strategies.

Erich Fromm's “To Have or Be” calls for a change in society towards less materialism and more social and psychological values. The considerations in the book could offer entrepreneurs valuable insights for sustainable and meaningful business practice.

“Fighting for Happiness: How successful entrepreneurs also manage their private lives” by Florian Kempkes shows entrepreneurs how they can improve their private lives through time management and communication techniques as well as biopsychological insights without affecting professional success. It is an insight into b2b sales companies with an innovative approach for a balanced, fulfilling life.

“Handbook on the Psychology of Pricing” provides over 100 pricing strategies for B2B technology entrepreneurs to attract customers and boost business. Thanks to Dr. Husemann-Kopetzky's marketing and pricing experience, it provides innovative market and solution approaches for increased financial success.

“BrainScripts for Sales Success” shows how entrepreneurs can optimize their sales strategy with an understanding of 21 psychological principles by specifically addressing the hidden needs of customers. It provides innovative consumer psychology insights that help B2B companies acquire new customers.

Contrary to many predictions, there is a growing demand for highly skilled sales jobs in the modern economy. Whether you are a salesperson or a knowledge worker, the ability to influence buyers in organizations has become a critical skill. However, most sales books are too narrow and prescriptive. They focus only on tactics and tools and not on principles and mindsets that can redefine your approach.

“Building a StoryBrand” by Donald Miller shows companies how to clarify their message through a seven-part storytelling framework and place the customer at the center of the story. This improves sales strategies through clear, customer-oriented communication.

Donald Miller's book provides a 6-step plan to drive small business growth and focuses on the importance of a clear message, an inspiring mission, and the customer as a hero in the sales process. By implementing these strategies, companies can achieve higher sales, improved finances, and a more professional business.

“Writing can” by Daniela Rorig teaches how to persuade customers to buy in the digital age through strategic text design and storytelling. It provides systematic approaches and practical examples for technology entrepreneurs to stand out in a flooded market and improve sales results.

“Negotiating the Impossible” by Deepak Malhotra shows solutions for complex negotiation situations by focusing on human interaction and empathy. A valuable guide for tech entrepreneurs to negotiate effectively and seize market opportunities.