“Negotiating the Impossible” by Deepak Malhotra shows solutions for complex negotiation situations by focusing on human interaction and empathy. A valuable guide for tech entrepreneurs to negotiate effectively and seize market opportunities.
The book Negotiating the Impossible by Deepak Malhotra addresses the problem of complex negotiations where agreement seems impossible. Malhotra provides solutions by underlining that negotiations are ultimately based on human interaction. He underlines the importance of setting frameworks, the negotiation process and empathy as decisive levers for success. The result is that even in the most demanding situations, success can be achieved through better understanding and agreements. A valuable insight for tech entrepreneurs in sales to master negotiations and take advantage of innovative market opportunities.
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