“Crossing the Chasm” by Geoffrey A. Moore highlights the challenges of transitioning from early adopters to a broad range of customers and offers strategies to overcome them and achieve growth and competitive advantages. A must for entrepreneurs and sales experts in the B2B sector.
“Crossing the Chasm” discusses how innovative products can make the transition from early adopters to the masses. Geoffrey A. Moore shows that there is a significant gap between early adopters and the early majority that needs to be bridged. This book is essential for entrepreneurs and sales experts who want to understand how to overcome these challenges and successfully establish their products on the mass market.
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