“Start with No” by Jim Camp highlights the unique point of view that successful negotiations start with no and put process control over results orientation. It provides innovative insight into sales for entrepreneurs of B2B companies.

“SNAP Selling” addresses the challenge of effectively communicating with stressed customers in the modern business world. With its four SNAP rules, Konrath offers technology entrepreneurs who are focused on sales an innovative solution to accelerate sales cycles and improve customer relationships.

Through interviews with successful founders such as Apple and Yahoo, “Founders at Work” by Jessica Livingston offers insights into creative solutions and the importance of perseverance in overcoming startup challenges. A must for entrepreneurs in B2B sales.

“Little Red Book of Selling” by Jeffrey Gitomer offers innovative sales principles and techniques for long-term success. It presents 12.5 principles to improve sales skills and create lasting customer relationships.

“What would Google do?” by Jeff Jarvis shows how traditional companies in the digital era can become more customer-oriented and flexible by drawing on Google's speed, openness and innovative strength. A must for entrepreneurs and sales experts in the B2B sector.

“Getting Real” emphasizes a focused, unconventional approach to developing web applications that focuses on simplicity, speed, and flexibility, thus enabling a faster, more efficient, and more successful business. This gives technology entrepreneurs and developers valuable insights into how they can make their development process agile and achieve competitive advantages.

“Virtual Selling” by Jeb Blount offers entrepreneurs solutions to the challenges of virtual sales, shows effective use of video technology and virtual communication channels to successfully engage remote buyers and close deals.

“Mega Deal Secrets” by Jamal Reimer reveals strategies and methods for successfully executing mega deals, criticizes traditional techniques and emphasizes the importance of C-level insights and compelling value propositions for B2B entrepreneurs. As a result, they can transform their sales processes and increase their success.

“In 'Head beats Capital, 'Günter Faltin presents a new perspective on entrepreneurship by questioning capital as the main success factor and focusing on innovative approaches and well-thought-out concepts. The book encourages B2B entrepreneurs in the sales sector to rethink traditional business models and to found successful companies through creative, intelligent solutions, even with limited financial resources.”

“Winning” by Jack Welch offers innovative perspectives and practical tools for effective leadership and cultural care to promote team spirit and innovation. It encourages entrepreneurs and sales managers to find pragmatic solutions to business problems and thus achieve sustainable growth.

The book shows how SaaS sales organizations can be scaled efficiently without expanding the team, through innovative sales processes and growth hacking. It provides the key concepts for exponential growth through the use of online marketplaces and seven key moments in the sales process, ideal for technology entrepreneurs with a sales focus.

The book 'The SaaS Sales Method' addresses inadequate sales processes in the SaaS sector and offers a science-based method for developing tailor-made sales processes. It highlights the role of customer motivations and offers a structured strategy for effective revenue generation.

“Think for yourself: A guide to resistance” by Harald Welzer challenges readers, particularly entrepreneurs and sales experts, to reconsider their consumption habits and political structures, advocating for a more sustainable and conscious society through independent thinking. The book provides a critical examination of present-day practices and motivates businesses to generate future-oriented and responsible strategies.

“Billion Dollar Secrets” by Guillaume Moubeche focuses on a user-centered approach and interaction, emphasizing the importance of feedback and the strategy of specializing in overcrowded markets, or validating ideas in empty markets, a must for B2B entrepreneurs.

“The Boutique” by Greg Alexander shows how B2B companies can offer a valuable solution to pervasive problems through targeted scaling and use of competitive advantages. The book provides valuable market knowledge and an innovative perspective on boutique companies that can upgrade their offerings and sell them at higher prices.