“Handbook on the Psychology of Pricing” provides over 100 pricing strategies for B2B technology entrepreneurs to attract customers and boost business. Thanks to Dr. Husemann-Kopetzky's marketing and pricing experience, it provides innovative market and solution approaches for increased financial success.
The book covers the psychological aspects of pricing, with over a hundred strategies to engage customers, improve margins, and boost business. It is considered the most comprehensive guide on the subject and was recognized by BookAuthority as one of the top three product price books of all time. Dr. Markus Husemann-Kopetzky, with experience in marketing and pricing, offers unique insights and creative market insights that are of tremendous value to tech entrepreneurs with a sales focus. The implementation of the solutions leads to increased financial success and growth of the customer base.
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