“Building a StoryBrand” by Donald Miller shows companies how to clarify their message through a seven-part storytelling framework and place the customer at the center of the story. This improves sales strategies through clear, customer-oriented communication.
The book addresses the problem that companies often do not communicate their message clearly, which means that potential customers are not reached. The solution is a seven-part storytelling framework that helps companies clarify their message by putting the customer at the center of the story. As a result, clear and memorable communication is achieved that attracts and retains customers. Especially for tech entrepreneurs, this approach offers an innovative method to improve sales strategies through clear and customer-oriented messages.
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