“What would Google do?” by Jeff Jarvis shows how traditional companies in the digital era can become more customer-oriented and flexible by drawing on Google's speed, openness and innovative strength. A must for entrepreneurs and sales experts in the B2B sector.
The book “What Would Google Do? “by Jeff Jarvis addresses the problem of how traditional companies can survive and thrive in the digital era. He suggests drawing on Google's speed, openness, and innovative strength to become more customer-oriented and adaptable. The result of this adjustment is improved customer loyalty and an increased ability to innovate, which makes it possible to remain competitive and grow in a constantly changing market environment.
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