Jacco van der Kooij, Winning by Design

How to Get to $10M in ARR and Beyond

Summary

The book shows how SaaS sales organizations can be scaled efficiently without expanding the team, through innovative sales processes and growth hacking. It provides the key concepts for exponential growth through the use of online marketplaces and seven key moments in the sales process, ideal for technology entrepreneurs with a sales focus.

Jacco van der Kooij, Winning by Design

Scale Sales Efficiently

The book addresses the problem of scaling SaaS sales organizations from the start-up to scale-up phases. The solution lies in efficient scaling without expanding the team, through innovative sales processes and growth hacking. The results are exponential growth through the use of online marketplaces and seven key moments in the sales process, including targeted outreach and real conversations. A must for technology entrepreneurs with a focus on sales.