“Little Red Book of Selling” by Jeffrey Gitomer offers innovative sales principles and techniques for long-term success. It presents 12.5 principles to improve sales skills and create lasting customer relationships.
Without being able to draw directly on details from the book, Jeffrey Gitomer focuses in his work on innovative sales principles and techniques that aim to achieve long-term sales success. Problem: Many sellers are struggling to achieve long-term and recurring sales success. Solution: Gitomer presents 12.5 principles aimed at increasing sales capabilities and creating lasting customer relationships. Outcome: By implementing these principles, sellers can improve their performance and be successful in sales over the long term.
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