“Win Without Pitching Manifesto” provides creative B2B companies with guidance on how to win business without pitching and underlines the importance of specialization and becoming recognized consultants. This results in a change of power in the buyer-seller relationship, which enables appropriate compensation for creative people.
Problem: Creative professionals often feel compelled to hand over their work for free to prove their worth, leading to an undervaluation of talent. Solution: The book provides a guide for creative companies to break out of the pitching cycle and win deals on their own terms. It emphasizes specialization and development into a recognized consultant rather than just a contractor. Result: As a result of these changes, the distribution of power in the buyer-seller relationship is shifting, which allows creative people to be recognized as experts and remunerated accordingly.
.svg)
