“Wes Bush's 'Product-Led Grow” shows how products can sell themselves by providing customers with continuous value and thus expanding the customer base. A strategic read for entrepreneurs and sales experts in the B2B market to achieve shorter sales cycles, lower acquisition costs, and higher revenue.”
The book “Product-Led Growth: How to Build a Product That Sells Itself” by Wes Bush discusses the idea that products can sell themselves by constantly offering value to customers. It shows how to implement a product-centered strategy in a company that results in shorter sales cycles, lower customer acquisition costs, and higher revenue per employee. Valuable reading for entrepreneurs and sales experts.
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