“The qualified sales manager” by John McMahon highlights weak points in the sales of b2b companies and presents proven methods and measurable metrics for optimization. With a focus on tech-oriented entrepreneurs, the book provides valuable insights for more productive sales performance and bigger deals.
The book “The Qualified Sales Leader” by John McMahon deals with inadequate sales processes in companies: poor customer definition, selection of salespeople, unmeasurable sales processes, and low sales accountability that lead to poor results. As a solution, McMahon presents a foundation of proven methods and measurable metrics, including a repeatable process for selling company value and efficient qualification methods for sales opportunities. Implementing these strategies results in improved sales performance, larger deals, and a more productive sales force. It offers tech-oriented entrepreneurs valuable insights and strategies to optimize their sales processes.
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