Predictable Revenue by Aaron Ross and Marylou Tyler shows ways to convert unpredictable sales into continuously increasing, predictable sales results. It emphasizes building a high-quality sales force that is constantly attracting new customers rather than hiring more staff.
The book Predictable Revenue by Aaron Ross and Marylou Tyler addresses the problem of unpredictable sales and provides solutions for constantly increasing, predictable sales. The authors argue that the key isn't simply hiring more sales people, but building a high-quality sales force that constantly generates new leads. Modern sales are more about attraction than direct promotion, which requires a focus on generating a continuous flow of new customers. By implementing these strategies, companies can create a predictable revenue stream and plan to look far into the future.
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