“Oversubscribed” by Daniel Priestley shows how companies maximize profits by creating more demand than supply, through effective campaign management and marketing strategies. It offers an innovative approach to increasing exclusivity and prices in tech-oriented B2B sales companies.
Problem: The book addresses how companies can maximize profits by creating more demand than they can meet. Solution: Positioning as campaign manager, using events and mailing lists to reach a large target group, and a method that is organized in five steps: balancing supply and demand and effective promotion. Result: increased demand, increased product exclusivity, higher prices and profits. Suitable for companies with a technical focus and a sales focus.
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