“Measure What Matters” shows how OKRs drive growth by targeting ambitious goals that improve focus, direction, progress tracking, and motivation. The author stresses the importance of a culture of continuous improvement and accountability.
The book addresses the problem of conservative goals that restrict innovation. The solution is the OKR system (Objectives and Key Results), which is based on ambitious goals that improve focus, direction, progress tracking and motivation. When using the system, as seen with Google, this results in significant growth and success. The author's unique perspective emphasizes the importance of a culture of continuous improvement and accountability.
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