“Influence” by Robert Cialdini explains six principles of influence, which provide insight into the psychology of consent and decision making. These findings make it easier to persuade and protect against manipulation, which is particularly valuable for sales companies.
The book “Influence” by Robert Cialdini addresses the problem of why people say “yes” and how you can influence them ethically. He presents the solution through six principles of influence, which provide insight into the psychology behind consent and decision making. The result is an improved ability to persuade and at the same time defend yourself against manipulative tactics, which is particularly valuable for tech entrepreneurs in the sales sector.
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