“Acquisition @B2B" by Stephan Heinrich shows how companies can use the unused potential of digitization to acquire new customers by using digital tools, data analysis and social media to attract and retain new customers more efficiently.
Problem: Companies are not using the full potential of digitization to acquire new customers. Solution: Stephan Heinrich recommends using digital tools, such as marketing as a lead generator, big data and social media, to attract and retain new customers more easily and cost-effectively. Outcome: With a roadmap for digital customer acquisition, managers and sales representatives can optimize their processes to be successful in the digital age.
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