“Who's Got Your Back” by Keith Ferrazzi teaches B2B entrepreneurs how to avoid isolation by building a dream team and use the collective intelligence from their own networks to overcome challenges and achieve business goals.
Problem: Technology entrepreneurs are often faced with the problem of working in isolation and not exploiting the full potential of their networks. Solution: In “Who's Got Your Back,” Keith Ferrazzi presents the idea of building a “dream team” of trustworthy advisors that helps you achieve goals, holds you accountable and promotes you. Outcome: Implementing this strategy results in increased success and growth by using the team's collective intelligence and network to navigate through challenges and achieve goals.
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