The book “What Every BODY is Saying” by Joe Navarro teaches tech entrepreneurs to recognize and interpret non-verbal signals in sales situations in order to understand the true intentions and emotions of the interlocutors. It combines FBI techniques with everyday interactions to improve the ability to interact with customers and partners, resulting in higher sales figures and better business relationships.
Problem: Tech entrepreneurs struggle with understanding non-verbal signals in sales situations. Solution: Joe Navarro's book teaches how to interpret body language effectively in order to understand the true intentions and emotions of interlocutors. It emphasizes the importance of mastering both verbal and non-verbal communication and combines FBI techniques with everyday interactions. Result: Improved ability to interact with customers and partners, which leads to higher sales figures and better business relationships.
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