“Value Proposition Design” provides a practical framework for developing products and services that customers really want. Through deep immersion in customer needs, it generates real value and ensures sustainable market success.
Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith
Entrepreneurship
The book “Value Proposition Design” addresses the central problem faced by companies: creating compelling products and services that customers really want. The authors offer a solution by presenting a practical framework that combines processes and tools to create market-oriented products. The approach of diving deep into the needs and wishes of customers in order to generate real value is unique. The result is the development of products that not only sell but also ensure sustainable success on the market.
.svg)
