T2D3 shows how B2B software companies can grow into a scalable business through point bundling and doubling annual turnover as well as targeted strategies such as pricing and customer identification. Insight into specific methods and frameworks for marketing leaders and founders contributes significantly to entrepreneurial success.
T2D3 provides insight into the growth patterns of B2B software companies on their journey to 100 million dollars in annual revenue. Problem: Many startups fail when scaling. Solution: By tripling and then doubling annual revenue, combined with specific methods and frameworks for marketing leaders and founders, the book asserts success. Result: Achieving product-market fit and scalable software business through focused, well-thought-out strategies such as pricing, customer identification, and effective account-based marketing programs.
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