“Speed of Trust” by Stephen M.R. Covey illustrates how building trust through targeted behavior, communication and hiring can improve both reputation and profitability. Technology entrepreneurs in the sales sector in particular benefit from this insight, as efficient communication and decision-making determine success here.
The book Speed of Trust by Stephen M.R. Covey focuses on the problem of lack of trust in business relationships. The solution is to build trust through behavior, communication, and attitudes that promote trust. As a result, reputation and profitability improve as trust speeds up decision-making and makes collaboration more effective. This is critical for technology entrepreneurs in the sales sector, as fast and efficient communication is critical to success.