“Obviously Awesome” dives into the crux of product positioning for B2B, guiding on rectifying unclear market placement for faster sales growth. Focuses on solving customer problems with unique product insights, aiming for a distinct connection with the ideal customer base. #Entrepreneurs #B2BSales
The book addresses the problem of unclear product placement in the market, which leads to slower sales growth and loss of competition. The solution is excellent product placement that focuses on customer problems, unique selling points, and the ideal customer in order to highlight the context and value of the product. The result is an obvious uniqueness of the product for customers who are a perfect fit, leading to faster sales growth.
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