“Nudge” by Richard Thaler analyses how suboptimal decisions by people can be improved through gentle impulses, the 'nudges. ' It provides technology entrepreneurs in sales with innovative practices to positively influence customer decisions through subtle changes in offerings.
The book 'Nudge' by Richard Thaler is dedicated to the problem that people often make suboptimal decisions. The solution lies in creating 'nudges' — gentle impulses that promote better decisions without restricting freedom. The result is the improvement of decisions in the areas of health, wealth, and happiness. A creative market insight for tech entrepreneurs in sales lies in how subtle changes in the supply environment can lead to significantly better results in customer decisions.
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