Monetizing Innovation' by Madhavan Ramanujam advises companies to design products around the final price instead of doing so the other way around, which often requires revision. This approach maximizes clients' willingness to pay and increases profitability.
“Monetizing Innovation” by Madhavan Ramanujam and Georg Tacke is a guide for companies to successfully monetize new products by designing the product around the price. It emphasizes the importance of pricing in the development phase to ensure market success and shares strategies for how companies can effectively monetize innovations to increase growth and profitability.
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