“Key Person of Influence” by Daniel Priestley shows entrepreneurs how they can establish themselves as opinion leaders, strengthen their brand presence and scale through intellectual property and strategic partnerships. It provides a framework for maximizing market impact, ideal for tech entrepreneurs with a sales focus.
The book addresses the problem that many professionals and entrepreneurs are not perceived as key players in their sector. The solution lies in establishing yourself as an opinion leader by publishing relevant content, focusing on a micro-niche and developing a convincing pitch. The result is increased industry presence, scalability through intellectual property rather than time dependency, and strategic partnerships that increase reach and value. For tech entrepreneurs with a sales focus, it provides a framework to maximize their market influence and secure authoritative positions in their niches.
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