“Getting to Yes” by Roger Fisher offers effective negotiation strategies through win-win solutions and improved communication, ideal for tech entrepreneurs in B2B sales. It provides innovative insights into market behavior and sets new standards for conflict resolution.
The book “Getting to Yes” by Roger Fisher addresses ineffective negotiations that fail due to lack of communication. The solution is tools for win-win solutions and improved communication to resolve conflicts. The result is more effective negotiation and mutual understanding, ideal for tech entrepreneurs in sales.
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