“Business Model Generation” offers entrepreneurs the Business Model Canvas as an innovative tool for developing efficient business models in order to ensure long-term competitiveness. With numerous examples, it provides valuable insights into the design of successful business models.
“Business Model Generation” is an innovative handbook that shows visionaries, game changers and challengers how they can revolutionize business models. The book, written by Alexander Osterwalder and Yves Pigneur, is essential for entrepreneurs and business people who want to redefine the market and create value in unique ways. With a practice-oriented approach and numerous examples, it provides valuable insights into the design of successful business models.
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