“100M Leads” by Alex Hormozi provides technology entrepreneurs with detailed guidance on how to increase lead quality through “sales engineering,” which enables higher conversion rates and sustainable business growth.
Problem: Technology entrepreneurs are faced with the challenge of getting strangers to want to buy their products, which is complicated by overcrowded markets and low-quality leads. Solution: In “$100M Leads,” Alex Hormozi offers detailed instructions on how to increase lead quality through so-called “sales engineering.” This includes analyzing your own figures, applying five methods to improve lead quality and using a multi-level lead qualification form. Hormozi also advocates creating an irresistible offering and building a high-quality product that is offered free of charge to generate lasting leads. Outcome: Implementing these strategies results in higher quality leads and sustainable business growth by reducing the cost per lead and increasing the conversion rate. Technology entrepreneurs can thus achieve high sales with medium to high-priced products.
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